Brick Lobster Packaging
Brick Lobster specializes in individually unique, handmade custom LEGO minifigures. This project is a cases study of how graphic design impacts small businesses, specifically in a niche market. Utilizing three areas of graphic design (branding, packaging, and interaction design), I am using my own small business as the subject of this study. I designed around an existing identity established in 2020 by creating a logo, designing packaging with atypical visual codes to communicate a prestigious product, and a website to give me an on-line presence. The goals of this project are to deliver a higher quality experience with collectible products, have a greater perception among LEGO minifigure collectors and to show the importance of graphic design in a small business.
You may find the Brick Lobster website here.
Above shows sketches, the screen printing process and the final project display.
